Leading By Example operates with the following leadership and teamwork credo:

• leading is an act and a journey not a role or position. It requires on going support and nurturing, not a 'one off' course
• leaders get results through an effective team
• improving leadership at a personal and enterprise level will do more to raise morale, productivity and profit than any other single investment
• we seek to promote a champion team not a team of champions
• the credibility of our experience is our most valuable asset - actual hands on leadership rather than just 'readership' from books and manuals
• teams need leaders and followers
• in a values based, vision driven, Australian approach to leadership and teamwork.